"Bespoke men's brand ManuelRacim, founded by former Parisians Manuel Guardiola and Racim Allouani, combines tradition with modernity. Once custom shirt measurements are taken in the Tribeca storefront, they're stored online. The shirts are then handmade by a century-old French atelier and shipped to the U.S. within two weeks."
Just walk in -no appointment necessary- for a stylist-led tour of the high-tech space : remote-controlled panels rotate with some 200 Italian-milled fabrics and a magical wall mirror converts into a digital touch-scren...
"Remote-controlled panels rotate with some 200 Italian-milled fabrics and a magical wall mirror converts into a digital touch-screen, letting customers swipe through options for everything from the type of fit, collar, and cuffs to the color of monogram, buttons, and threading."
"It looks like a 1920s Parisian parlor." "Once you've finished Minority Report-ing your way through the perfect shirt design, that design goes on a Parisian vacation to a century-old shirtmaking atelier. In two weeks, max, the shirt will be gloriously adorning your torso."
"Bespoke men's shirting is made simple at this American brand's first-ever shop, which resembles a 1920s Parisian atelier with crown moldings, vintage sconces and luxe velvet curtains." "Take a seat in the cozy den to design made-to-measure button-ups ($125-$295), handcrafted within two weeks by a century-old shop in western France."
"Visitors are greeted by a personal advisor who will assist with the made-to-measure shirt service. Customers can choose from a selection of 200 high-grade fabrics, 20 collar variations and 15 button options."
"Make an appointment to have your guy's measurements taken at ManuelRacim's Tribeca shop, select from some 200 possible fabrics (and 20 collar choices, 15 button choices etc.)- and, after being sewn in France, his new made-to-measure shirt will be ready in two weeks' time."
"European luxury with local convenience, MR blends the best of both worlds at a New York pace. With about a 2-week turnaround time, you get what you want when you need it. And, as always, proper fit is the premium."
"The copy on the ManuelRacim website reads, 'the modern man will not compromise on the rare moment saved. So we make our shirts one at a time, with a venerable French atelier.' Wording almost as difficult to resist as the custom-tailored shirts themselves, which can be fitted in as little as 20 minutes at the new ManuelRacim TriBeCa store."
"The french shirt master" "After you choose from 200 fabrics, twenty collar choices, and fifteen types of buttons, and answer a few fit questions, specs are sent abroad and the finished product comes back within two weeks."
"Customers can enter the TriBeCa shop and browse custom shirts, design their own personal combination, and receive ultra customized measurements before ordering online in the future." "ManuelRacim looks to disrupt custom-fashion industry with hybrid storefront."
"Shoppers can choose from 200 luxurious pattern fabrics, 15 collar styles, cuff shapes, even button color-including the buttonhole stitching and some other options including monogramming. The possibilities are endless."